Personalized communication

In this article you'll learn how to personalize communication with guests using placeholders and formulas.

Table of contents

Personalization using placeholders 

Guest information, like how you'd like to greet the guest, name or number of accompanying persons, can be shown through the use of placeholders. 

The following standard guest placeholders are available:

Description  Placeholder
Salutation {$guest_title}
Addition to the salutation {$guest_titleaddition}
First name {$guest_firstname}
Last name {$guest_lastname}
Number of accompanying persons allowed {$guest_companions_allowed}
Number of registered accompanying persons {$guest_companions_count}
Priority {$guest_prio}

If you've created custom fields in the registration form, they're also available as placeholders. To learn how to insert placeholders in your communication, see Edit content.

Good to know: Placeholders of user-defined fields in the registration form are not copied over when copying events. Thus, make sure to double check your communication after you've copied the event. 

IF/ELSE conditions 

Through the use of IF/ELSE conditions, different content can be displayed depending on the characteristics of your guests. For example, IF/ELSE conditions are used to adapt the guest's greeting - whether on a first name basis or with a more formal greeting. 

You can find the available properties in the placeholder list. You can find more information about placeholders under Edit content.

Permitted operations

Operator Definition
== equal to...
=> equal to or greater than...
> greater than...
=< equal to or less than...
< less than...

IF condition

The IF condition is the simplest condition. It queries the value of a property and displays the content within the condition only if the condition is true.


Description Condition
Displays an additional text if the guest belongs to the group with priority "1".

{if="$guest_prio==1"}A small aperitif with an intimate group of guests will be held starting at 16:00. We would be pleased to have you join.{/if}

IF/ELSE condition

Thanks to the IF/ELSE condition, different content can be displayed depending on whether the condition is met or not.


Description IF/ELSE Condition
Displays a different text if the guest is allowed to register an accompanying guest.

We look forward to meeting you and your accompaniment in person. 
We look forward to meeting you in person.{/if}

IF/ELSEIF/ELSE condition

Thanks to the IF/ELSEIF/ELSE condition, several cases can be handled within one condition. 


Description IF/ELSE Condition
Displays different greetings depending on the gender of the guest.

Dear Mr. {$guest_lastname} {elseif="$guest_title==f"}
Dear Ms. {$guest_lastname}
Good afternoon

Salutations and greetings 

Useful greetings in different languages can be found in the table below: 

Description Condition
German (formal)

{if="$guest_title==m"}Sehr geehrter Herr {$guest_lastname}{elseif="$guest_title==f"}Sehr geehrte Frau {$guest_lastname}{else}Guten Tag{/if}

German (informal)

{if="$guest_title==m"}Lieber {$guest_firstname}{elseif="$guest_title==f"}Liebe {$guest_firstname}{else}Hallo{/if}

English (formal)

{if="$guest_title==m"}Dear Mr. {$guest_lastname}{elseif="$guest_title==f"}Dear Mrs. {$guest_lastname}{else}Hello{/if}

English (informal)

Hi {$guest_firstname}

French (formal)

{if="$guest_title==m"}Bonjour Monsieur {$guest_lastname}{elseif="$guest_title==f"}Bonjour Madame {$guest_lastname}{else}Bonjour{/if}

French (informal)

{if="$guest_title==m"}Cher {$guest_firstname}{elseif="$guest_title==f"}Chère {$guest_firstname}{else}Bonjour{/if}

Italian (formal)

{if="$guest_title==m"}Egregio Sig. {$guest_lastname} {elseif="$guest_title==f"}Gentile Sig.ra {$guest_lastname}{else}Salutti{/if}

Italian (informal)

{if="$guest_title==m"}Caro {$guest_firstname}{elseif="$guest_title==f"}Cara {$guest_firstname}{else}Buongiorno{/if}


Good to know: Don't use line breaks within your condition to avoid larger spaces before and after the condition.